Metaverse fashion is coming to Scandinavia! Copenhagen Fashion Week, the leading fashion event in Scandinavia, has teamed up with luxury mobile game Drest to enhance its programming with digital elements. From Monday, August 8 through Saturday, August 12, fans of Copenhagen Fashion Week can style avatars and create streetwear outfits in Drest through a series of daily in-game challenges. This is what you can expect from CFV 2023!
TL;DR:
- Copenhagen Fashion Week partners with Drest for metaverse fashion challenges.
- Drest raised $19.1 million to explore Web3’s potential with luxury brands.
- Drest plans to introduce new metaverse features and customizable avatars.
Copenhagen Fashion Week: Metaverse Fashion Madness Reaches 2023 Peak!
The collaboration aims to capture the energy of Copenhagen Fashion Week, from runway shows to street style. It will highlight Scandinavian brands such as Ganni, Remain, Cecilie Bahnsen and also Stine Goya. The goal is to do this by integrating brand storytelling and custom digital backdrops featuring iconic Danish landmarks.
“In recent years, Copenhagen Fashion Week has established itself as one of the most energetic and creative showcases internationally.says Lucy Yeomans, founder and CEO of Drest. “It was a great opportunity for us to introduce our audience to these purpose-driven Scandinavian brands. Our brand partners appreciate the creative execution in Drest and the fact that gaming allows them to reach a wider, highly engaged audience.she adds.
Each Drest challenge requires players to style a model avatar with real luxury brands around a specific short or real event. Once completed, the community votes on the final look. In addition, players can earn or purchase digital wearables.
Drest is leading the new frontier for the digital future of fashion
While Web3 is not currently enabled, Drest’s collaborations with luxury brands demonstrate the potential for retail gaming. This also includes driving customer acquisition and engagement. However, Drest is getting closer to Web3. In June, the company raised $19.1 million, bringing total funding to $38.2 million. The money will support an “evolved and metaverse-enabled” version of Drest with new social features and customizable avatars.
Drest plans to deliver growth through its developer ecosystem, marketing and strategic revenue streams. It is also exploring additional Web3 lifestyle games. Last year, Drest partnered with Oetker Collection luxury hotels to use iconic properties as the backdrop for in-game fashion challenges. In March, Le Bristol also launched its first NFT collection, showing how Drest offers a stepping stone to Web3 for luxury brands.