Blockchain
Matter Labs hired former Activision Blizzard Vice President of Community Michael Lee as senior vice president of growth to focus on bringing gaming to its zkSync platform.
At Activision, Lee was focused on the 400 million member community of his major games, such as Call of Duty and Overwatch.
“Crypto is still waiting for its awesome app. My personal stance is, only an epic game has the potential to launch to a million players overnight and scale up to ten million quickly if it’s beautifully designed and fun to play,” Lee said in a statement.
Lee will focus on strengthening zkSync in the gaming sector and using it to reach a wider audience than just crypto natives. ZkSync is a Layer 2 network built on Ethereum that offers faster transactions at a lower cost while still relying on Ethereum’s level of security.
“Currently, the lack of proper infrastructure has been a huge roadblock,” Lee said, adding that zkSync would support game development by AAA studios or crypto-curious elite game developers.
This is not his first introduction to crypto. Prior to Activision, Lee was a vice president at Dfinity, makers of the Internet Computer Protocol, where he also focused on global marketing and communications.
Nor is it the first Activision executive to enter the crypto realm in recent weeks. Last month, Daniel Alegre, former president and chief operating officer of Activision, joined Yuga Labs — the company behind Bored Ape Yacht Club — as CEO.
Matter Labs has already made some progress in gaming. There are 13 games in development on the network and two of them are already live. Among them, WEMADE, creator of the game Legend of Mir – which has sold more than 500 million copies – is building a game called WEMIX.