- Mara bought BTC worth $249 million.
- Recent purchases of 4,144 BTC brought Marathon’s total holdings to 25,000 BTC.
The crypto market is constantly evolving amid increased adoption and institutional interest. With the increased attention to crypto by the government and politicians, crypto miners are gaining new energy.
Major companies are working on crypto and Bitcoin all year round [BTC] have been buying, betting on the future value of BTC.
Notably, the largest BTC miner Marathon is turning to its strategic purchase on the open market to strengthen its bitcoin reserves.


Source: MARA
Mara buys $249 million worth of BTC
The mineshape announced the purchase via the official page and reported that:
“MARA raises $300 million through an oversubscribed offering of convertible senior notes. With the proceeds, we purchased 4,144 BTC (valued at approximately $249 million), increasing our strategic Bitcoin reserve to over 25,000 BTC. “
The move is significant as the company seeks to secure its position as a powerful leader in Bitcoin mining.
With the purchase, the company purchased 4,144 BTC at an average price of $59,000, increasing its total holdings to 25,000 BTC.
The senior notes for the purchase generated interest from investors and generated $292.5 million in net income. The bond issue will be issued at an annual interest rate of 2.125% and will mature in September 2031.
These sales are essential because it provides the company with financial flexibility in its operations.
Mara’s HODL strategy
Undoubtedly, the purchase validates Mara’s BTC accumulation strategy.
As previously reported by AMBCrypto, Mara is committed to HODL strategies where it will mine and combine with open market purchases to increase its reserve.
In line with the strategy, MARA bought $100 million worth of BTC last month. Therefore, the miner bet on the future value of BTC through accumulation without selling.
According to the company, HODL’s strategy reflects confidence in the long-term value of BTC. So BTC is the best treasury reserve that will continuously gain value, allowing Marathon and investors to benefit.
What it means for Marathon Digital and BTC


Source: CryptoQuant
Before returning to the HODL strategy, MARA has sold a significant amount of BTC since October 2023. Between June and July, miners sold 1,400 BTC, while other miners increased their sales.
Likewise, the company sold 390 BTC in May.
Despite the sales, the company has reduced attrition to 31% in 2024, compared to 56% in 2023. However, these sales have hurt Marathon Digital.
According to Google Finance, the company’s shares are down 33.97 year-to-date (YTD). The decline stems from BTC’s increased volatility as its reserve decreases.


Source: Google Finance
Therefore, the continued accumulation of BTC after the recent purchase is intended to increase the value of the company.
Since BTC is expected to increase in value over time, its continued accumulation will boost Mara’s stock, revenue, and profitability.
Is your portfolio green? Check out the BTC profit calculator
Likewise, greater institutional adoption is a win for the King coin as it is in a position to increase demand, increasing buying pressure.
In general, higher demand means higher prices, so with institutional investment, demand will skyrocket and further increase its value.