In an exciting collaboration, Hennessy’s Web3 platform, H3NSY, has unveiled a limited-edition VSOP bottle co-created by their exclusive Web3 community, Café 11, and minted on BlockBar. This is the first time Hennessy has engaged his community as creative director for a VSOP bottle.
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The journey started with members of the Café 11 community participating in voting and co-creation sessions to design the artwork for the limited edition bottle. World-renowned artist John P. Dessereau, better known as Johnsville, joined forces with Café 11 to refine the concept. Hennessy’s packaging design agency then transformed the artwork into the bottle display, box design and bottle NFT.
This joint effort demonstrates Hennessy’s commitment to connecting directly with global audiences, breaking traditional boundaries and celebrating shared creativity.
“It is truly exceptional to take this journey with our Café 11 community, and create something extraordinary that resonates with the heart of Hennessy’s VSOP, which represents the harmony and balance of combining the old with the new.”
Danielle Barich, Web3 Director at Hennessy
BlockBar has created a token-gated page where Café 11 holders can mint their proof of ownership NFT, which will reveal one of 50 unique bottle designs. Exclusive to Café 11 NFT holders, they can redeem their physical bottles with their NFT after production, which is expected to be completed in summer 2024.
“BlockBar continues to push boundaries in technological innovation, both in product development and ownership,” said Jamie Ritchie of BlockBar. “We are honored that Hennessy has chosen to partner with us again to bring their groundbreaking innovation concept to life.”
“We look forward to offering the Café 11 community the opportunity to stock, gift, sell or redeem this unique release on our marketplace.”
Jamie Ritchie, BlockBar
This collaboration marks a new era as Web3 redefines luxury, culture and community through technology and innovation, celebrating unity, creativity and shared experiences.
Visit Hennessy’s website, Facebook or Twitter for more information.
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About H3NSY
H3NSY is Hennessy’s Web3 platform where we invite global makers and communities to come together and connect in a shared pursuit of innovation, collaboration and culture.
About Hennessy
The leader in Cognac, the Maison Hennessy, has been shining all over the world with its exceptional blends for more than 250 years. Built on the spirit of conquest of founder Richard Hennessy, the brand is present in more than 160 countries. Located in the heart of the Charente region, Hennessy is also a pillar of the regional economy, the standard-bearer of a sector rich in expertise.
The success and longevity of the house are rooted in the excellence of its cognacs, each of which results from a unique process of transmission from generation to generation. Hennessy is the first wine and spirit house to be ISO 14001 certified and unites its innovation capacity and the support of all its partners to protect this exceptional area.
As the crown jewel of the LVMH group, Hennessy is a major contributor to French international trade, with 99% of production sold through exports, and is a global ambassador for French art de vivre.