TL; DR
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Animoca brands just secured $20 million in funding to build their vision of the metaverse.
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Animoca reduces monetary risk compared to Meta ($20 million vs. $13 billion+) and user barrier (8,888 vs. millions).
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the stakes are much lower (and the core audience clearer) for Animoca than for Zuck. And that is a superpower in itself!
Full story
So Animoca brands just secured $20 million in funding to build their vision of the metaverse.
(What they call The Mocaverse).
The long and short story is this:
Players purchase one of 8,888 non-transferable NFTs to gain early access to The Mocaverse and earn loyalty points as they play/explore.
OK. Another metaverse play. Who cares?
Honestly not.
What catches our attention here is the approach…
Instead of following the Meta approach, i.e.:
Investing tens of billions into building a virtual world where millions of users have to spend $300-$1000 on a VR headset and play consistently before the business can break even…
Animoca reduces the monetary risk ($20 million vs. $13 billion+) and the user barrier (8,888 vs. millions).
That’s smart!
Because if they can’t get eight thousand people playing and engaging on a regular basis, there’s no hope of reaching more than 1 million.
Will it work? No idea.
But the stakes are much lower (and the core audience clearer) for Animoca than for Zuck.
And that is a superpower in itself!