Animoca Brands, a leader in digital property rights for gaming and the open metaverse, has inked a multi-year strategic partnership with LayerZero Labs, the team behind the LayerZero omnichain interoperability protocol. As part of the agreement, LayerZero will become the standard interoperability solution for Animoca Brands and its subsidiaries.
The partnership will focus on simplifying cross-chain interactions for users, allowing them to focus on enjoying digital content without technical complexities, Animoca Brands shared in a Tuesday press release.
By integrating LayerZero’s technology, the two entities aim to enhance digital experiences across Animoca Brands’ gaming, entertainment and other blockchain ecosystems.
“This collaboration will create seamless omnichain interactions and enhance digital experiences for our respective communities,” said Bryan Pellegrino, CEO of LayerZero Labs. “Together, we are making it easier for developers and users to realize the full potential of blockchain technology in gaming, digital entertainment and beyond.”
Animoca Brands noted that prominent projects such as Mocaverse and Open Campus are already integrating LayerZero Labs’ Omnichain Fungible Token standard.
“We envision an omnichain future for digital content and gaming. At a time when the games industry is facing new and old challenges, it is more important than ever to show our commitment and support to mission-driven builders like Bryan and the LayerZero team, who are developing proven infrastructure for the future of the Internet. ” says Yat Siu, co-founder of Animoca Brands.
The partnership also includes joint efforts at community events and educational initiatives to promote understanding of interoperability technologies. LayerZero will benefit from Animoca Brands’ extensive network of 540 investment portfolio companies, potentially expanding its user base and market penetration.
Last month, LayerZero integrated Solana into its cross-chain bridge network, improving functionality across more than 70 blockchains and expanding developer capabilities.