TL; DR
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Ledger, the heavyweight in the hard wallet game, has just closed the deal for an exclusive partnership with none other than Sotheby’s.
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Our guess is that for Sotheby’s it’s all about entering (and staying relevant) the digital age. So far they have been quite successful at this, but partnerships like this will give them an extra edge in the market.
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As for Ledger, they are linking their car (brand) to a winner.
Full story
Ledger, the heavyweight in the hard wallet game, has just closed the deal for an exclusive partnership with none other than Sotheby’s.
For Sotheby’s client base, this partnership brings three key benefits:
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Starting in 2024, winners of Sotheby’s NFT auctions will receive a limited edition Ledger x Sotheby’s hardware wallet for free (MSRP $149).
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They will enjoy premium “white glove concierge onboarding” facilitated by Ledger.
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And get access to a range of multi-brand educational content through Ledger Academy (which will also be published in Sotheby’s Metaverse…)
Okay that’s cool! But why this collaboration?
Our guess is that for Sotheby’s it’s all about entering (and staying relevant) the digital age. So far they have been quite successful at this, but partnerships like this will give them an extra edge in the market.
(Kind of like how airlines will give their first class customers ever greater privileges as they compete for market share).
As for Ledger, they are linking their car (brand) to a winner.
Sotheby’s raked in a cool $100 million in NFT sales in 2021 alone, serving a wide range of high-profile clients. This is a great way for Ledger to position itself as a “luxury product.”
…or at least ‘luxury adjacent.’
Smart on both sides!
