TL;DR
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Our reaction to this story just went from ‘this is stupid’ to ‘this seems stupid…but it actually makes a lot of sense’.
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Hot Wheels and the Fast & Furious franchise join forces to create a line of Hot Wheels cars linked to NFTs.
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Hot Wheels + NFT technology = a perfect fit. There is a strong Hot Wheels collector base – and the cars themselves can become en masse valuable (some fetching prizes of $170k+).
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By linking the release of the physical Hot Wheels cars to NFTs, supply, availability and trading volume can be tracked in real time.
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Is it a world-changing application of Web3 technology? Absolutely not. In fact, it still seems a bit silly…but damn if it doesn’t make any sense!
Full story
Our reaction to this story just went from ‘this is stupid’ to ‘this seems stupid…but it actually makes a lot of sense’.
Hot Wheels and the Fast & Furious franchise join forces to create a line of Hot Wheels cars linked to NFTs.
Why did we think it was stupid?
Allow us to answer your question, with another question:
Have you seen the Fast & Furious movies? They are some of the fumbest (fun + silly) viewing experiences out there!
If you haven’t seen them, allow us to provide some context:
In the ninth film, two characters flew a Pontiac…into space…while wearing diving gear.
(Serious).
After seeing that, our basic assumption with everything franchise-related is: It’s getting a little silly.
So what led us to think it made sense?
Hot Wheels + NFT technology = a perfect fit. There is a strong Hot Wheels collector base – and the cars themselves can become en masse valuable (some fetching prizes of $170k+).
But the range / availability of each model is difficult to track. The further you go back in time, the more difficult it is to trace the total production volume.
By linking the release of the physical Hot Wheels cars to NFTs, supply, availability and trading volume can be tracked in real time.
Is it a world-changing application of Web3 technology? Absolutely not.
In fact, it still seems a bit silly.
… but damn if it’s no use!
