Announcements appear to confirm that Google has updated its cryptocurrency policy to allow blockchain-based NFT games to display ads on the platform.
Having previously banned all cryptocurrency ads from publishing across its platforms, Google’s move could have a positive impact on the Web3 gaming industry’s ability to attract new users at a time when the NFT industry is well below 2021 levels of excitement and investment.
The changes will go into effect on September 15, less than two weeks from now.
“As of September 15, 2023, advertisers offering NFT games that do not promote gambling-related content may advertise these products and services if they meet the following requirements and are certified by Google,” the Google post reads policy update post
Certain games remain excluded. In particular, those that promote gambling-related activities. Google’s update describes the following as unacceptable for advertising:
- Promotion of games where players can wager or wager NFTs in exchange for the chance to win something of real value (including other NFTs).
- Promotion of social casino games that reward NFT.
- Promotion of real money gambling destinations. This also applies to gambling-related advertisements that appear at the destination of your game.
However, the post does clarify that it will “accept NFT games that allow players to purchase in-game items, such as virtual clothing for a player’s characters, weapons or gear with enhanced stats, that are consumed in-game or used to enhance the user experience. improve. or help users advance the game.”
Despite massive investment in 2021 and beyond, many Web3 games have struggled to gain large numbers of users, and changes like Google’s could help alleviate this problem somewhat.
