Forbes has officially entered the metaverse by establishing a permanent presence within The Sandbox. This move reflects Forbes’ recognition of the metaverse and Web3’s potential to improve digital interaction and community engagement. Establishing this virtual country shows the global media company’s intention to create a community center for its Web3 audience.
The Sandbox, known for its interactive virtual landscapes and fair creator royalties, now houses Forbes’ digital property. This virtual estate is intended to be a central meeting point for a diverse group of thinkers, leaders and innovators.
Forbes aims to push the boundaries of conventional engagement methods by introducing a variety of interactive experiences, workshops and events tailored to bringing together individuals from different sectors. The goal is to encourage meaningful dialogue and networking opportunities in a vibrant virtual environment.
Taha Ahmed, the Chief Growth Officer at Forbes, emphasized the importance of this initiative, saying: “Our venture into The Sandbox metaverse is a testament to Forbes’ commitment to embracing the forefront of technology innovation. By establishing a permanent presence in this digital world, we are opening new avenues for our community to connect, learn and grow together in ways previously unimaginable.”
Design and interact in Forbes’ virtual space
Central to Forbes’ metaverse strategy is attention to design and detail within the virtual domain. The virtual space features a variety of carefully designed areas, including a luxurious swimming pool, a bar and an extensive gallery dedicated to showcasing the achievements of the 2024 Under 30 awards.
To further engage its audience, Forbes has integrated QR codes throughout its business virtual land in The Sandbox. This feature introduces a gamified element to the experience and invites visitors to participate in a scavenger hunt that leads to exclusive content and insights. This approach aims to increase user interaction and educate and inform the community about the evolving dynamics of the digital landscape.
In January, Forbes unveiled its partnership with Magic, a platform specialized in blockchain technology. This partnership aims to bring media into the Web3 sphere through the introduction of the Forbes Connect Wallet.
