Longtime sportswear brand Adidas Originals has announced a partnership with renowned Web3 artist Fewocious, according to information now shared with nft. Scheduled to launch on June 22, the pair will release the limited-edition, product-linked Trefoil Flower Mint Pass, which offers NFT holders the option to redeem their pass for a complimentary pair of artist-designed Campus 00s sneakers.
Sporting the recognizable Adidas Originals silhouette, the shoes have been redesigned in Fewocious’ signature style, featuring a black and white linework design against a thick, blue and white lace pattern. Mint pass holders will be able to redeem the Campus 00s sneakers later this summer.
“A dream come true”
The partnership between Fewo and Adidas is an important step in the company’s ongoing exploration at the intersection of art, culture, creativity and Web3 innovation.
Over the years, 20-year-old Fewocious (Victor Langlois) has left an indelible mark on the burgeoning Web3 art community, uniting a decidedly vibrant style and bold aesthetic with deeply personal stories that often reflect his experiences as a transgender youth. The artist’s relationship with Adidas dates back to his teenage years when he used Adidas silhouettes as a canvas for his artistry, growing into an official capacity at Art Basel in Miami in December 2022.
“Working with Adidas is a real dream come true,” said Fewocious in a press release announcing the partnership. “I can’t believe I was alone painting Adidas shoes in my bedroom four years ago and now I can officially collaborate with them! I truly believe in the future of fashion and footwear and the intersection of digital and physical, and I’m so excited for these to see the world and for everyone to be a part of that journey with me.
I AM SO EXCITED TO HAVE MY FIRST COLLABORATION WITH @ADIDASORIGINALS 👟🕺🎨
This is truly a dream come true!! 🥺❤️ Can’t wait for you to hold and wear them!!!
Departure June 22. Info at https://t.co/wSkzEAouRZ pic.twitter.com/FMGl1p4GRq
— FEWOCIOUS (@fewocious) June 13, 2023
The launch of the coin pass marks the first time that Adidas has produced a token-gated, NFC-tagged sneaker that is also paired with a limited edition NFT. Holders of Fewocious x FewoWorld: Paint NFTs, along with holders of the ALTS by Adidas ‘Decos’ and ‘Soles’ [ALT]Ego NFTs will be offered a range of exclusive benefits, including discounted pricing and early access on June 22 through OpenSea, where the Trefoil Flower Mint Pass will be available exclusively to mint.
The brand and artist have also ensured that a range of NFT holders from their wider ecosystems also get the chance for early access before the wider public sale later that day.