The United Kingdom is facing increasing challenges in regulating crypto advertising as the Financial Conduct Authority (FCA) grapples with widespread violations, the Financial Times reported on January 1.
According to the report, the FCA issued 1,702 warnings against potentially misleading crypto advertisements between October 2023 and October 2024, but only 54% resulted in the removal of content.
Despite the regulator’s power to fine or prosecute offenders, the FT says it has focused much of its recent efforts on social media influencers promoting risky financial schemes. According to the report, nine people, including reality TV stars, face criminal charges and 20 others are under investigation.
However, the FT reported that former FCA chairman Charles Randell emphasized the importance of stronger enforcement. He argued that visible legal action against violators, including technology platforms and crypto exchanges, is necessary to reduce the current high level of non-compliance.
The FCA’s rules are designed to protect investors by requiring firms to warn of the risks of losing their entire investment and banning referral bonuses. These measures have already had an impact, causing Binance’s local partner Rebuildingsociety.com to fail to approve promotional materials in 2023.
The British crypto regime
These enforcement issues come as Britain prepares to introduce a robust cryptocurrency regulatory framework in early 2025. This new framework addresses regulatory challenges in areas such as stablecoins, staking and digital asset services.
The FCA has already launched a public consultation to refine these upcoming regulations. The initiative targets market manipulation, financial fraud and unclear disclosures, with the aim of restoring consumer confidence in the sector.
Industry experts believe these steps are crucial for Britain’s competitiveness in the rapidly evolving crypto space.
The government hopes to attract investment and stimulate economic growth by creating a balanced and forward-looking framework. However, if decisive action is not taken, the country risks lagging behind its global peers, such as the United States.
