Scott Martin, the artist who is better known as Burnt Toast, takes over as the CEO of Ethereum NFT Doodles, to replace the former Billboard director, Julian Holguin.
Under the leadership of Holguin, Doodles announced collaborations with Adidas and McDonald’s – the last to have just taken place in recent months. The project also developed a close relationship with the famous musical artist Pharrell WilliamsWho confirms a Doodles representative continues to serve as a chief brand officer of the project in the midst of the CEO Shakeup.
“I step in as CEO of Doodles,” Martin posted on X (formerly known as Twitter). “We go to a vision with a strong bias at risk, disruption, radical transparency and the authenticity that we made to who we are in the first place.”
I get in as CEO of Doodles
We go to a vision with a strong bias at risk, disruption, radical transparency and the authenticity that we were in the first place
Ideas transform societies. Nowadays the disruptors come in many forms: rewriting nfts … pic.twitter.com/mk7g22vtmi
– Burnt Toast (@burnttoast) January 28, 2025
A spokesperson for the Doodles said that the company and Holguin ‘mutually decided to separate as part of our wider shift’.
Doodles quickly burst on stage at the end of 2021, partly because of the lively, cartoon -like artwork by Martin and the broad attraction. After lubricating about $ 462 in ETH in October of that year, the floor price, or the lowest list of an active market, rose to a peak of almost $ 57,000 in May 2022.
Around that time, Doodles Holguin installed as CEO, a role that he has held until today. Together with the aforementioned brand partnerships and alliance with Williams, who fed music and short film collaborations, Doodles also launched a second series of adaptable NFT -Aavatars, acquired an animation studio and more.
“Julian helped in building a strong basis, and we are grateful for his contributions to the evolution of Doodles,” said a spokesperson for Doodles Decrypt.
Now that Martin comes in as a CEO, the collection apparently throws out its “business” feeling, a movement that other remarkable NFT companies such as Borded Ape Yacht Clubmaker Yuga Labs And cool cats did that earlier when they replaced Web2 executives in favor of their own crypto-native founders.
“Implementation is not only code or partnerships – it is also of culture. The extractive corpo era of Doodles is over, “Martin posted on X.
Immediate next steps for Doodles are unknown, but “big things cook” according to Martin. In December he teased Web3 when he placed a cryptic message that hinted at a Doodles -Token AirDrop, perhaps similar to Pingu or Anime Tokens of NFT projects Pudgy Penguins and Azuki.
Take ownership, keep evolving new ideas, form communities, open spirits, inspire new growth pic.twitter.com/iebabgfwh3
– Burnt Toast (@burnttoast) December 19, 2024
The Doodles NFT floor price has been relatively unchanged for the past 24 hours, but the collection has risen by 6.62% in the past week to a floor price of $ 13.501.