Complexity, a prominent and long-running North American esports organization, has announced a multi-faceted sponsorship deal with blockchain company Sonic Labs, the company behind the upcoming Sonic layer-1 network.
Sonic Labs will become Complexity’s exclusive blockchain sponsor, with branding added to team jerseys. The partnership is built around fan engagement, including sponsorship of streamed Counter-Strike 2 tournaments and community game nights.
Additionally, Complexity, which also competes in games like Rocket League and Madden NFL, said it will develop a fan application on Sonic. The app features ways for fans to interact with their favorite teams and players, including a quest system that earns users rewards.
“We’re excited to partner with Complexity, one of the most visible esports organizations in the world, to bring Sonic to his global fanbase and showcase what a next generation of gaming fandom looks like,” said Michael Kong, CEO of Sonic Labs. in an edition.
Sonic is a new layer-1 blockchain network being built by developers Phantom. It’s being billed as a fast new option for builders with a connection to Ethereumand the network is expected to launch later this year.
The partnership with Complexity kicks off this week with the first Sonic Community Night on August 30, followed by integration into Complexity’s NA Revival Series for Counter-Strike 2 in September. Terms of the deal were not disclosed.
“The team at Sonic Labs is committed to bringing the excitement of gaming on-chain with the launch of Sonic later this year, and we are excited to have them as an official sponsor to help realize that vision,” said Jason, Founder and CEO of Complexity. More, in a statement.
Editor’s note: This article was written with the help of AI. Edited and fact-checked by Andrew Hayward.
