Ducati, the renowned motorcycle manufacturer, is preparing to present an exciting new digital collector’s program, marking its entry into the Web3 world. This innovative initiative aims to provide enthusiasts with a fresh and immersive experience while showcasing the company’s storied history, vibrant present and future through cutting-edge digital technology.
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The fusion of Ducati’s rich heritage of excellence and craftsmanship with Web3’s dynamic potential represents an exciting prospect for the brand and its global community of dedicated Ducatisti.
The digital collectibles program aims to open the doors of Borgo Panigale wider than ever, allowing bikers, racing enthusiasts and technical enthusiasts around the world to delve into the Ducati universe and discover the deep sense of belonging that comes with being part of the Ducati community.
Embracing the power of blockchain technology, the range of digital collectibles will vividly tell the legendary journey of the Ducati brand.
The collection is hosted on the XRP Ledger, an energy-efficient, decentralized, and open-source layer-1 blockchain powered by a dynamic global community of developers.
The first digital collectible to be unveiled by the Bologna-based manufacturer is an engaging video series that shows the evolution of Ducati logos adorning the tanks of motorcycles produced at Borgo Panigale, from 1946 to the present day.
This first release is a sincere gift from the brand to its cherished fans, allowing them to take the emblem of their passion with them wherever they go as they embark on an exciting journey through the Web3 world together.
The launch of this inaugural free digital collectible is scheduled for July 26, and all enthusiasts who register at web3.ducati.com within seven days of the release date will receive it as a special token of appreciation. In addition, registrants get privileged access to upcoming releases as part of this exciting project.
Those who join the platform after August 2 will still be able to participate in subsequent releases of limited edition Ducati digital collectibles, ensuring no fan misses out on this extraordinary opportunity.
Ducati: at the forefront of new technology
For Ducati, the commitment to digital innovation has always been deeply embedded in the fabric of its corporate culture. Since embracing the first generation of digital services, Ducati has been at the forefront of leveraging new technologies to engage, entertain and nurture the passion of its vast community of followers around the world.
From pioneering online sales of its first motorcycle on January 1, 2000, to creating Desmoblog, a dedicated platform that fosters exchanges between Ducatisti and top management, and hosting chats with Ducati Corse riders, the company’s pioneering journey into the digital age has been nothing short of impressive.
Entering the Web3 world marks a natural evolution of Ducati’s digital strategy, seeking to enhance the already exciting experience of riding a Ducati motorcycle and share passion with other members of the community. As the company ventures into this transformative field, it is partnering with the esteemed Web3Pro™, a prominent Web3 player, to explore new opportunities in products and services.
A dedicated Twitter profile will be created to keep enthusiasts updated on the digital collectibles project and release schedule. MyDucati subscribers will enjoy the privilege of being the first to receive detailed calendars and exclusive insights into this extraordinary journey.
Ducati’s journey into the Web3 world will redefine the connection between a respected brand and its global community, fostering a unique and interactive experience that celebrates the spirit of innovation, creativity and passion that has defined Ducati throughout its storied history.