Doodles, one NFTdriven entertainment property, is making a move. On Monday, the project announced that it will migrate its ‘Stoodio’ avatar customization platform to Ethereum layer-2 scale network Basedeparting from Current blockchain in the process.
The transition, which will take place in mid-July, aims to leverage Base’s cheaper and faster transactions compared to the Ethereum mainnet. Base, developed by popular crypto exchange Coinbase, is gaining momentum within the increasingly crowded field of Ethereum scaling networks.
The original Doodles profile picture (PFP) collection will remain on Ethereum, and only the Stoodio and the various NFT wearables and character customizations will make the switch from Flow to Base.
Doodles CEO Julian Holguin said this Declutter that leaving Flow – which is the project collected again in early 2023– was not due to specific problems or complaints with the underlying network NBA top shot and other apps, but had more to do with the future vision of the project.
“Flow was a great partner for us. They built some things that this space as a whole should be most proud of,” Holguin said. “I think what it ultimately came down to was that a lot of our existing community was in other places.”
When asked what he meant by “existing community” found elsewhere, Holguin pointed to a desire for the Stoodio to be located where they believe there is the greatest opportunity for mass adoption.
“If we’re really going to build an entertainment studio that’s internet-native and on-chain in the future, we really need to create rewarding and rich experiences for our core base,” he said.
With over a million followers across its social media channels and a weekly total viewership averaging 25 million views for its animated content, Doodles is looking to significantly expand its digital footprint on Base. The Stoodio platform, known for its wide range of digital wearables and collectibles, could benefit greatly from the vast reach of the Coinbase ecosystem.
“Doodles reaffirms its commitment to leading the widespread adoption of cryptocurrency through this strategic partnership,” said Holguin. “Aligning with Coinbase and Base brings us back to our roots and furthers our mission to make crypto more accessible and engaging.”
To mark this occasion, Doodles is offering a unique free Base NFT mint through Zora. This event unlocks exclusive content within the Stoodio upon completion of the migration. Details for the free coin will be announced soon, the company said.
Austin Hurwitz, Head of Business Development and Strategy at Doodles, shared his optimism about the partnership. “We believe the next wave of crypto adoption will be driven by products that are not only easy to use, but also entertaining and valuable,” he said. “By joining forces with Coinbase and Base, we are taking a big step toward realizing this vision.“
This strategic shift is also in line with Doodles’ approach upcoming animated short film, “Dullsville and the Doodleverse.” The film, due out in September, is directed by Doodles founder Scott “Burnt Toast” Martin and features music produced by Doodles Chief Brand Officer Pharrell Williams. Musicians Lil Wayne and Coi Leray will also contribute music and voice characters.
“There’s a new flywheel, and it’s a direct-to-consumer flywheel, and it brings the community and the intellectual property rights creator a lot closer together,” Holguin said. “With Web3 and crypto we can cut out many middlemen to create a richer ecosystem for us and our community.”
Edited by Andrew Hayward