The alpha:
- Doodles is launching its first-ever “retail and entertainment experience” this summer in partnership with Camp. This represents a new chapter in the evolution of the Doodles brand.
- Camp stores offer shoppers a unique experience that combines retail and play at their physical locations across the US
- Collectors of Original Doodles receive exclusive benefits including free entry, merchandise credits and unique opportunities to create custom pieces.
Dive deeper
While Doodles has seen a lot of new developments lately, including Doodles 2 wearables, the team is doubling down on immersive experiences. Some of their past events, such as SXSW and Doodleputt, have gone beyond some of the most innovative events in the Web3 space, and the team wants to continue doing what they do best: growing the Doodles ecosystem IRL.
Now they’re doing it in Camp, where customers can meet Doodles characters on their shelves. The partnership includes the first Doodles merchandise for kids and families, a toy store featuring new Doodles toys, daytime programs for families, evening events for adults and more. Once they’re introduced, the goal is for customers to be seamlessly integrated into The Stoodio, Doodles’ digital collecting experience.
“Physical retail is no longer a passive environment. The best retail activations are experiential and ultimately create a lasting relationship with someone who discovers you IRL,” the Doodles team tweeted. “We’re doubling down on what sets Doodles apart, immersive experiences and quality products.”
A taste of what to expect:
Doodles’ first merchandise aimed at children and families
6,000 square feet of immersive Doodles experiences and storytelling
Family-friendly programming during the day and evening events aimed at adults
Introduction to the story behind the Doodles brand and characters
— scribbles (@scribbles) May 31, 2023
What’s next
In their official announcement, the team says they hope to use this partnership with CAMP to take their audience mainstream and exponentially larger than Web3.
“Just like Disney Land or Universal Studios do for their supporters, we will give people the opportunity to experience our brand in a completely different way and end up falling in love with Doodles over and over again.”
Tonight we’re hosting Doodles Sesh, which will also include Julian @benkaufman, the founder of CAMP. They’ll dig deeper into all your questions and reveal more about our most important IRL brand-building moment to date.https://t.co/xtNZiZ5evQ
— scribbles (@scribbles) May 31, 2023
Doodles co-founder Julian Holguin receives Camp founder Ben Kaufman at a May 31 Twitter space. Here they delve deeper into this collaboration, reveal more about their plans for the future and answer questions from the community.
