TL; DR
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We’ve got another one for the ‘Web2 companies re-entering Web3 after the dumpster fire of 2022 scared them off’ list.
(It’s a working title, don’t @ us).
So far we have partnerships and projects such as:
And today we see Reebok entering the digital wearable space.
Please, please – hold your boo!
We know the pitch of “digital wearables you could wear someday in the metaverse, but not today” is a total snooze-fest.
That’s why Reebok’s take on digital wearables caught our attention…
Because now you can make/use them!
Here’s how they set it up:
You DM the Reebok Impact page on Instagram with a photo of yourself → their system uses AI to analyze the photo → in return you receive “a custom sneaker in the colors and style of the image.”
“Cool, but how do I actually ‘use’ the sneakers?”
Here’s the clever part: users can create up to four pairs for free and send the files directly to games like Fortnite and Roblox.
If you still think digital wearables are stupid, we’ve got you covered.
But if we were to play Fortnite, we would be the minority.
Fortnite players collectively spent $5.6 billion on in-game digital wearables last year.
So yes, these wearables are not for us, but they are for someone.
And that’s a big change compared to most digital portable collections.
