From October 16 to November 16, Changelly and MyTonWallet teamed up to offer 0% service fees on USDT-TRC20 ↔ USDT-TON swaps. The campaign generated more than $250,000 in transaction volume and reached more than 1.1 million views on Telegram. More importantly, it showed how cross-chain solutions drive engagement and volume growth, providing insights for wallets looking to drive user activity.
This case study was first published on Coinpediaabout MyTonWallet’s cross-chain swap campaign, powered by Changelly.
Campaign overview: a bridge between TON and TRON
The promotion allowed MyTonWallet users to exchange USDT-TRC20 and USDT-TON at no cost, demonstrating MyTonWallet’s cross-chain functionality and Changelly’s seamless exchange services. The results underscore the demand for effortless cross-chain operations and the value of partnerships that make this possible.
Results and analysis: key trends and user behavior
The results of the campaign show strong engagement and changing user behavior, driven by cross-chain accessibility. With total volume exceeding $250,000 and a notable shift in exchange patterns, the promotion highlighted how users are responding to seamless cross-chain transactions. Below we provide an overview of transaction patterns, behavioral trends and media engagement to uncover key insights.
Transaction patterns reflect changing user demand:
- Total volume of $252,243 with a shift halfway through the campaign:
- Early phase: TON → Tron swaps dominatedindicating that users were seeking liquidity on TRON.
- Final phase: Tron → TON rose $25Kindicating a growing interest in the TON ecosystem.
- Peak activity on November 12-14: The urgency at the end of the campaign ensured commitment.
This shift from TRON to TON highlights how cross-chain offerings influence user behavior, with participants exploring TON’s emerging DeFi capabilities.
Reach across multiple platforms increases the impact of the campaign:
- 1.1 million+ views on Telegram from over 80 posts, encouraging strong community engagement.
- 30+ posts on X (formerly Twitter) increases visibility among the public.
Such media activity, combined with an attractive offer, drove both volume growth and awareness.
Insights from Changelly and MyTonWallet
Zifa Mae, head of product at Changelly:
“Cross-chain operations are crucial for wallet providers to meet growing user demand. This campaign not only delivered volume, but also proved that seamless swaps attract and retain users. Changelly is proud to enable such engagement through our robust API.”
Alexander Zinchuk, Founder, MyTonWallet:
“Managing assets across blockchains is critical, and this campaign is just the beginning. We are excited to give users access to the TON ecosystem and bridge it with other major networks like TRON. Our mission is to make cross-chain asset management simple, secure and convenient.”
Final thoughts and future plans
This campaign was more than a promotion: it was a case study in user behavior, showing how cross-chain functionality drives volume and engagement when supported by a strong partner.
Looking ahead, MyTonWallet will expand its ecosystem by integrating additional blockchains such as Solana, Ethereum, BNB Smart Chain and Polygon, positioning itself as a comprehensive multi-chain wealth management hub.
In addition to this expansion, Changelly’s API will continue to drive multi-chain growth and provide seamless on- and off-ramp solutions to improve user experiences. Together, these efforts amplify how Changelly, with more than 7 million users as of 2015, enables wallets to scale cross-chain operations, increase user engagement, and drive DeFi adoption.
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