On January 10, Cookie3, a platform specialized in attribution and user analytics for Web3 marketers, announced a strategic partnership with Chainwire, a prominent platform in crypto PR distribution.
This partnership is intended to provide Cookie3 customers with enhanced access to Chainwire’s best PR capabilities, while providing Chainwire’s customers with enhanced user analytics and attribution insights for their campaigns, according to information shared with Finbold.
Cookie3 facilitates user journey monitoring for Web3 projects, seamlessly tracking transitions from off-chain to on-chain activities. This capability allows projects to select campaigns that strategically optimize performance.
Furthermore, the platform streamlines the creation of custom campaigns within a short time frame of 60 seconds. These campaigns can be customized to track essential objectives such as whitelist signups, NFT coins, or acquiring specific tokens.
Consequently, projects using Cookie3 can effectively attribute user behavior, meet Key Performance Indicators (KPIs) and drive desired outcomes.
Main uses of Cookie3
Cookie3 seamlessly integrates traditional Web2 interactions, enabling support for actions such as page visits and social media sharing. This expanded functionality allows projects to achieve a holistic perspective of user activity and discern how individuals interact with their protocol.
Cookie3’s solutions are particularly characterized by being code-free, fully automated and offering 360° monitoring covering all touchpoints throughout the user journey.
Numerous Web3 companies, including trade shows, gaming studios and PR agencies, use Chainwire’s news distribution and PR syndication platform.
Through the integration with Chainwire, Cookie3 provides its clients with automated PR distribution and establishes a seamless connection to ongoing marketing campaigns, enabling close tracking of every key marketing metric.
Cookie3 main purpose
Cookie3’s Web3 analytics services enable companies to optimize their marketing campaigns by improving funnels and improving user experience.
This refinement can lead to a remarkable increase in conversion rates, in excess of 20%, while simultaneously reducing overall marketing spend.
By integrating on- and off-chain events, Cookie3 streamlines monthly analytics processes, potentially saving teams significant time. These efficiencies allow teams to allocate more resources to their core operational priorities.