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As the holiday shopping season kicks off, the Web3 world is embracing its own version of Black Friday fever. While traditional retailers prepare their doorbusters and digital deals, Web3 platforms and crypto companies are rethinking seasonal purchases.
According to Adobe AnalyticsUS holiday sales are expected to reach $1 trillion by 2024, including pre-Thanksgiving purchases, while online spending is expected to reach $240.8 billion – up 12% from 2023. Meanwhile, Victory of Donald Trump in the US presidential elections in early November significantly impacted the cryptocurrency markets, driving demand for crypto among both new and existing users, as evidenced by the market’s surge.
Blockchain transforms the traditional holiday shopping spree into a digital adventure, with smart contracts replacing shopping carts and digital assets becoming the must-have items of the season. One such initiative comes from market veteran Changelly, a global instant crypto exchange that has been operating since 2015 and serves millions of users and hundreds of partners.
Strategic partnership that delivers big discounts
The Black Friday campaign developed by Changelly in partnership with Topper by Uphold introduces a number of user-focused offerings, aiming to drive mass adoption and make crypto more accessible to users during the holiday shopping season. Most notably, transactions over $500 qualify for special rates using the promo code BF2024, potentially saving users up to $1,000 in fees and positioning Changelly as one of the most cost-effective instant exchange platforms on the market during these holidays.
Reducing access barriers
Through its partnership with Topper by Uphold, Changelly is offering a 50% discount on processing fees for cryptocurrency purchases. Users can access this discount using the promo code BUY2024, which significantly lowers the barrier to entry for those interested in digital assets.
“Changelly has a knack for identifying and celebrating amazing industry milestones. Topper is excited to be working with Changelly again on an exciting promotion for their existing community and newcomers, especially at a time when there is a lot of excitement for the crypto market.” – Robin O’Connell, CEO of Uphold Enterprise, responded.
Zifa Mae, Head of Product at Changelly, emphasized the festive and revolutionary nature of this campaign: “This Black Friday, we’re not just lowering prices – we’re redefining the crypto landscape with tailor-made offers for this holiday season. Our platform will be a melting pot where market volatility and opportunity collide, allowing both seasoned traders and crypto-curious individuals to shape their financial future. We don’t just facilitate transactions; we are catalyzing a shift in the way people perceive and interact with digital assets during this high-stakes period.”
User rewards and engagement
To encourage user participation, Changelly has launched a giveaway with a total prize pool of $5,000. Users who register on the platform and complete transactions at variable rates will automatically be entered into the draw, with a total of five winners selected. This reward system adds a game-like element to the traditional holiday shopping experience.
Save and win BIG
To match the excitement of the traditional Black Friday celebrations, Changelly partnered with several notable companies and projects from the cryptocurrency world.
In addition to the strategic partnership with Topper by Uphold, the campaign also features industry leaders such as MoonPay, Tangem, HAQQ, Ellipal, CoolWallet and ZenGo. Together, Changelly and its partners are bringing users a party packed with opportunities to save and win big with crypto swaps and purchases during one of the most significant crypto bull runs in recent years.
Read more about all the Changelly Black Friday campaign offers and rules here.
Looking ahead
This transformation from traditional holiday commerce to the digital world represents a broader shift in consumer behavior, with blockchain technology enabling new forms of value exchange. Furthermore, the integration of holiday shopping traditions with Web3-native companies signals a mature digital asset ecosystem.
As a veteran of the crypto market, Changelly provides its users with comprehensive, cost-efficient offerings and user-friendly interfaces, driving mass adoption and lowering the entry barrier to crypto. Founded in 2015, Changelly offers crypto-to-crypto and fiat-to-crypto exchanges of over 700 digital assets with 24/7 live customer support. As a CeDeFi ecosystem, Changelly offers its B2B partners direct exchange and fiat on/off-ramp APIs, a listing platform and a DEX aggregator for decentralized swaps.