Burgrill, currently a name to be reckoned with when it comes to their burgers and wraps, is now ready to take things a step further, combining their burgers with new-age NFT technology. As the first part of their plans, they are introducing four popular burgers to OneRare Foodverse in the form of special Dish NFTs, as well as their OG Sauce as an Ingredient NFT. Burgrill sees the benefits of exploiting NFTs and the shift into the arena of digital collectibles and NFTs for its enthusiasts.
The collaboration with Foodverse will project Burgrill as a futuristic brand. For its part, OneRare will include Burgrill’s current and potential customers in its food community, as well as blockchain fans. For this, the two entities will target technology-oriented customers for further popularity.
All connected customers have the opportunity to store Burgrill’s NFTs in an all-encompassing and interactive gameplay within the OneRare Foodverse. The owners of NFTs receive special rewards such as promotions, discounts and distinctive burger recipes and enjoy an exposure to healthy participation. Burgrill’s NFTs will play the role of a loyalty program and provide rewarding benefits.
According to Burgrill co-founder Shreh Madan, he is always thinking out of the box. After the huge success of his burgers and wraps, he has adopted the idea of NFTs and its powers in the digital age.
As for OneRare co-founder Supreet Raju, he is eager to connect the NFT community with Burgrill and create a unique experience within Foodverse. According to him, the association shows the futuristic side of their respective companies to the world.
Burgrill is a brand that has experienced exponential growth since its inception. It currently has more than 50 outlets, with expansion plans going global.
OneRare, on the other hand, is the Food Metaverse, aka Foodverse in which food is connected to blockchain. It is a complete virtual world for the world’s F&B industry, in which it is possible to build Dish NFTs worldwide. You can also play and earn in their gamified universe.