TL; DR
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Nodle’s ‘Click’ application attempts to apply Instagram’s blue checkmark verification system to all photos and videos you take, so everyone knows they’re not AI-generated.
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Having a blockchain-based ledger of content opens the doors to monetization at the user level, where users can allow others to license their content for a fixed fee.
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However, if click verification were to become ‘the norm’, it would require a massive behavioral change in virtually everyone with a smartphone.
Full story
Imagine using Instagram’s blue checkmark verification system and applying it to the photos and videos you take…
So every piece of content you post online has a verified status, across all platforms.
That’s pretty much exactly what Nodle’s ‘Click’ application tries to do.
The target?
Create a decentralized and universal standard for verifying media sources to protect against AI-generated fake news. The idea is that, if the click isn’t verified, you (or the platform you’re using) can/should scrutinize the content.
This is how it works:
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You download the Click Camera app → create/upload a signature.
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Take photos/videos with the app → ‘Swipe to sign’ the image/video.
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The file, your signature and the date/time are recorded on the blockchain.
Here’s what’s nice about it:
Having a blockchain-based ledger of content opens the doors to monetization at the user level, where users can allow others to license their content for a fixed fee.
For example, suppose you have images of a remarkable event in your area?
News sites can search the Click database by date/location → choose your footage → click ‘license’ → and pay for everything immediately with crypto.
No middlemen (e.g. Getty Images), no haggling, no friction.
Here’s the problem…
For this universal verification system to actually work, it has to become weird/out of place for a piece of media to see that is not verified.
But right now, none of the media we consume has universal decentralized authentication – and we automatically assume that it does not AI generated.
(…except maybe for your Uncle Dave, who thinks he’s living in a simulation and is convinced that everything he sees/touches is an AI projection).
Point is: If click verification becomes ‘the norm’, it would require a huge change in behavior, among virtually everyone with a smartphone.
That is, using the Click Camera app to capture all their videos/photos, instead of their standard Apple/Android camera apps.
Good luck making that happen!
Here’s our unsolicited solution for an armchair analyst…
Nodle should license Click’s authentication technology to Apple and Android so they can make it a standard feature of their stock camera apps.
(We wouldn’t be surprised if that’s already Nodle’s long-term plan).
…as long as AI continues to follow its exponential growth curve, we need it!