AuthentifyIT, a Web3 ownership and authentication platform, has worked with leading rugby ball manufacturer Gilbert to authenticate 150 replicas of the Rugby World Cup 2023 Final Ball, in partnership with Legends International.
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The partnership between AuthentifyIT, Gilbert and Legends is not just about maintaining the authenticity of the 2023 Rugby World Cup (RWC 2023) final ball; it will also take fan engagement to new heights.
Owners of this limited edition memorabilia will receive a ‘digital passport’ confirming the authenticity of their purchase and the origin of the product. In addition, they will have access to a WhatsApp-like communication platform to connect with fellow enthusiasts.
The brainchild of AuthentifyIT, this digital identity solution aims to create a stronger bond between brands and their products while recognizing the emotional and future commercial value that society places on tangible items. The technology uses blockchain, tokenization and IoT to revolutionize the digital world of products, all while respecting privacy.
But the impact of AuthentifyIT extends beyond authenticating physical objects; it also verifies the moments associated with it. This year’s Rugby World Cup has already thrilled fans with unforgettable performances, such as South Africa’s surprise victory over France, which is already being hailed as one of the greatest matches in history.
The Final promises to be just as historic, and owning the limited edition Final Ball will immortalize this moment for fans forever. Thanks to AuthentifyIT, the provenance and value of these collectibles are beyond dispute.
For collectors, capturing RWC 2023 memorabilia will be particularly meaningful as sports collectibles are increasingly viewed as investments, with their value expected to increase significantly over time. AuthentifyIT’s tamper-resistant authentication technology provides an essential layer of security for collectors, safeguarding the financial value of memorabilia and preserving pivotal moments in sports history.
AuthentifyIT introduces a revolutionary shift in object provenance and authentication, using cutting-edge blockchain and IoT technology. By guaranteeing the origins and history of objects from start to finish, AuthentifyIT provides every physical purchase with a digital twin that unlocks access to exclusive content, services and offers available only through AuthentifyIT.
Bianca Lopes, co-founder of AuthentifyIT, highlighted the technological leap forward that this partnership embodies: “Our technology will provide fans and communities with an unprecedented level of engagement by proving the authenticity and ownership of these special commemorative balls.”
“Identity is the path to belonging. By symbolizing the physical world around us, we can open up a new world of opportunity and connection.”
Bianca Lopes, co-founder of AuthentifyIT
Co-founder Olivier Viaud highlighted the implications for collectibles and other markets: “In a world where 40% of collectibles turn out to be counterfeits, the astonishing absence of provenance and authenticity verification is nothing short of a global shock. It boggles the mind that some of the world’s most prized collectibles are valued based on nothing more than a piece of paper.
This dependency is not only risky; it’s a high-stakes gamble. That nowadays people are willing to take risks because there was no safe and secure alternative, so it was trust the paper or don’t collect. Brace yourself for a game-changer as the world wakes up to the ability to universally and permanently etch the history and ancestry of physical objects. This is the seismic shift that will upend the way we perceive and cherish collectibles.”
The mission of AuthentifyIT
On a mission to redefine object identity, AuthentifyIT has ambitious plans to transform the way consumers interact with physical products. Using blockchain technology, they want to create an ‘Object Operating System’ for physical goods, effectively converting objects into physical assets through tokenization, opening up new business opportunities.
In collaboration with Gilbert and Legends International, AuthentifyIT has set a new gold standard for digital authentication, allowing fans to interact with their treasured memorabilia in a fresh and dynamic way.