Opening to the public later in October, the 37xDubai art gallery aims to introduce artists and art enthusiasts to non-fungible tokens (NFTs) and the wider Web3 ecosystem through workshops to be held at the gallery following the official launch are held.
Cointelegraph spoke to Danilo Carlucci, the founder of investment firm Morningstar Ventures and 37xDubai, based in the Dubai International Financial Center (DIFC). Carlucci spoke about his goals for the new art gallery and why it is diving into NFTs and Web3 despite the conditions of today’s markets.
First, see where NFTs will be shown in the 37xDubai gallery. Source: 37xDubai
Carlucci says the gallery is “an attempt to bridge art and technology in one place.” Being a more traditional venture capital fund, the director said the art gallery is Morningstar Venture’s way to diversify into the more creative digital art and NFT space. He said:
“We have different types of digital art, but we also show NFTs. Not only do we sell these specially selected NFTs, but we also educate the people who visit our gallery about what NFTs are.”
In addition to displaying NFTs in the gallery, the 37xDubai founder also highlighted that it is using NFTs inspired by the Tree of Life art installation as a membership token.
Carlucci in conversation with from Cointelegraph Ezra Requera. Source: Cointelegraph
The director said it will also support events and various workshops around the adoption of Web3 technology. He said the project has advisors from Binance NFT and Binance Charity who will assist it in these efforts.
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When asked why people are diving into NFTs given sentiments and data showing that NFT market prices are not what they used to be, Carlucci expressed his belief in the technology and explained why these NFTs in the gallery would be different. He said that while it is not an NFT-only gallery, it does “believe in NFTs.” He also emphasized that the NFTs in the gallery have a different purpose than those of technology companies.
The Tree of Life art installation at the 37xDubai art gallery. Source: 37xDubai
“For the artists we work with and choose ourselves. The incentive is creative. They want to make something creative, and they happen to use blockchain technology for authentication purposes and sometimes for creative purposes, but the incentive is always creative,” he explained.
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