NFT
Web3 infrastructure company Arianee is busy equipping brands like Lacoste and Panerai with the ability to “better NFT.”
“The core of what we do is a better NFT,” said Pierre Nicolas Hurstel, CEO of Arianee. Decrypt at NFC Lisbon. “We took the standard from ERC-721 and we super packaged it with six smart contracts on top. It allows anyone, any brand, any developer to create an NFT that is dynamic and CRM by nature [Customer Relationship Management] finished.”
Arianee is a white-label solution that allows brands to create NFTs without too many technical difficulties.
Dynamic NFTs can change over time due to things like a membership reward or a real-world event. This “time-stamping feature” can be accessed with “simple APIs” recognizable to both Web2 and Web3 audiences, Hurstel said.
Publishers can then directly message owners of their NFTs to notify them of news about the collection or an upcoming drop.
“For example, I have Moncler’s Genius NFT because I went to the Genius launch in London,” he told Decrypt. “Yesterday I received a notification in my wallet with a token-gated link that gave me access to the next drop of their Genius collection with Fragment within 72 hours.”
Dynamic NFTs open the door for publishers to interact with their collectors in a new way. Either through an evolving NFT or in-wallet notifications.
When it comes to Customer Relationship Management [CRM], Arianee provides functionality to NFT publishers that allow users to hide information about their NFT. An example that the CEO of Arianee Decrypt gave was that he could hide the fact that he owns an expensive physical watch, as it can be a security risk.
Giving the users the ability to hide the contents of an NFT increases privacy for users in an ultra-transparent space. Hurstel explained that CRM in Web3 could mean companies analyzing people’s wallets before bombarding them with spam, emphasizing that this would be even worse than Web2’s cookie system.
“We have a list of such features, I could go on because it’s pretty rich. You could make your NFT non-transferable and make it soul bound,” Arianee’s CEO told Decrypt. “All of these features are natively integrated into this protocol.”
Soulbound is a unique, non-transferable variant of NFT that can also be used to share important credentials or other achievements related to one’s career.
Last year, Arianee minted 1.5 million NFTs and distributed them to more than 50 different brands, Hurstel claims. These NFTs ranged from digital passports to dynamic membership cards to digital collectibles.
“What we really want to do is onboard the next million people,” Hurstel said. “Enabling hundreds of brands to distribute millions of NFTs as their new consumer engagement tool.”