When TinyTap introduced the concept of Publisher NFTs, it wanted to use it to support content creators in the areas of education and publishing.
Animoca Brands announced that Season 2 of its Publisher NFTs exceeded all expectations, having already sold out. It shared this in a recent announcement, which revealed that the sale of all 720 Publisher NFTs generated a total of 538,560 EDU tokens. That’s approximately $315,517, at the time of sale.
The sale follows an announcement in November 2022 when Animoca revealed that the first batch of six TinyTap Publisher NFTs had sold out. In total, the batch generated 138,926 ETH (approximately $228,000 at the time of sale) in revenue. This means that the six teachers who wrote the content associated with the publisher’s NFTs saw 67.7 ETH. That’s approximately $111,000 at the time of sale.
Animoca will pay teachers with revenue from the sale of NFTs by publishers
Recall that the Publisher NFTs were created by Animoca’s subsidiary and edtech platform TinyTap, and the sale was powered by the community-led Web3 education protocol Open Campus. The amount generated will therefore serve as initial and even ongoing income for the 168 teachers on the TinyTap platform.
When TinyTap introduced the concept of Publisher NFTs, it wanted to use it to support content creators in the areas of education and publishing. More so, in a way that would give these creators better rights to their educational content on TinyTap.
It might be worth mentioning that content on the TinyTap platform has always been monetized. That’s even before they were linked to NFTs. However, with Publisher NFTs, that same content now gives creators new autonomy and improved revenue.
Initially, educational creators will receive 50% of the proceeds from their NFTs. They also get an ongoing 10% share of the revenue share the NFTs generate. And finally, creators now have access to royalties consisting of 5% of secondary sales of their NFTs.
Impact of digital assets on education
For what it’s worth, digital assets appear to be shaping the education sector in unprecedented ways. Thanks to Publisher NFTs, for example, creators can now fully focus on creating more content. That’s because anyone who purchases the NFT automatically becomes a co-publisher of the content associated with the NFT, and can receive a share of up to 80% of the revenue share the content generates. So it is the NFT holder’s responsibility to promote and market the content, TinyTap says.
According to TinyTap CEO Yogev Shelly, the just-closed sale provides more for education than just the earning opportunity for makers. Shelly said in part:
“It’s about building a future where communities play a central role in shaping curricula and empowering teachers and content creators to pave a path to true educational autonomy.”
TinyTap was founded in 2012 and has grown into the world’s largest educational games library. Notable publishers it has worked with include Oxford University Press, Sesame Street, Pinkfong and many more.