NFT
Alo Yogaan apparel and accessories retailer with dozens of locations in several U.S. states, has rolled out an in-store NFT claim in partnership with crypto payment firm MoonPay, allowing physical customers to receive free digital collectibles with “daily confirmations.”
Launched for Mental Health Awareness Month in the United States, the in-store experience lets customers tap a smartphone against a terminal that says “Tap for Mindfulness” at the checkout counter. The terminal is equipped with an NFC (Near Field Communication) chip that directs customers to a website and eventually lets them claim a free daily NFT.
The NFTs are built around artwork that focuses on the concept of mindfulness, and the holdings will provide access to mental health resources, the company says. Alo also offers customers further NFT collection options via email.
A look at how the NFT claim process begins at Alo Yoga’s store. Image: Alo Yoga
Alo’s in-store efforts were made using MoonPay’s NFT coin platform, with the collectibles minted at Ethereum scalable network Polygon. The apparel retailer covers all coin fees associated with the promotion as part of an effort to keep the entire process non-technical and accessible to everyone.
‘We don’t use Web3 slang,” said Alo Yoga Global Head of Marketing Angelic Vendette in a release. “Instead, we’re offering our community the ability to explore digital property in trusted environments.”
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Like a previous NFT drop from Alo Yoga tied to digital certificates of authenticity for the Aspen Collection physical apparel drop, the in-store NFT claim was made in partnership with Digital Twin Studios. In the press release, Alo said the daily confirmation of NFTs could provide holders with future benefits, such as token-gated access to events or exclusive sales.
“We expect most users will initially engage with Web3 through the brands they know and love,” MoonPay CEO and co-founder Ivan Soto-Wright said in a statement.