In a major turning point, AdEx announced the launch of a Web3 advertising platform, repositioning itself as a tool primarily for blockchain and crypto advertisers looking to reach the broader Web2 audience. The new product features several technological developments, including the integration of artificial intelligence (AI) and zero-knowledge (ZK) tooling.
AdEx launches Web3 advertising platform and uses AI and ZK technology
Initially launched in 2017 as a decentralized cryptocurrency exchange, the AdEx platform has rebranded itself as a Web3 advertising platform, fueled by the latest developments in the hottest segments of digital technology. AdEx uses AI instruments and ZK privacy tools.
📢 ATTENTION, ATTENTION 📢
❗️The AdEx advertising platform goes live on Thursday, June 27, 2024❗️
ARE YOU AS EXCITED AS US?🍾 pic.twitter.com/ZZlLahv6P8
— AdEx (@AdEx_Ads) June 24, 2024
As a result of the AI and ZK technology integration, the platform achieved remarkable achievements in performance, UX/UI and services.
In fact, user fees dropped to 7%, with a reduction to 4% for users of ADX, the platform’s main native cryptocurrency. In terms of customer success, the platform redesign prioritizes advertisers’ needs, integrating with Supply-Side Platforms (SSPs) to expand available ad inventory.
Advertisers can now use a more comprehensive range of payment methods, including major USD-pegged stablecoins such as US Dollar Tether (USDT), Dai (DAI) and USD Coin (USDC), as well as the platform’s native crypto, ADX.
There are also new features designed to optimize overall ad performance and improve user privacy while posting and updating app campaigns.
The welcome bonus starts with 30% bonuses
In addition to new opportunities for advertisers, AdEx Polygon (MATIC) has activated blockchain support to provide faster transactions and lower fees.
AdEx is celebrating the launch of a new advertising platform through a welcome deposit campaign. Advertisers who deposit more than €10,000 will receive a 30% bonus on their deposit, increasing their ad spend.
Since its founding in 2017, AdEx has evolved from a crowdfunding initiative that raised more than $10 million to a platform focused on the digital advertising sector.
The platform has grown to include several features beneficial to advertisers, including the introduction of the Ambire Wallet and subsequent rebranding phases. The current update marks a continued focus on integrating advanced technologies to improve advertising effectiveness and privacy.