In a dynamic partnership, retail giant Walmart and People of Crypto Lab (POClab), a pioneering creative studio, have unveiled their groundbreaking virtual creation: ‘Cultureverse’.
Celebrating Hip-Hop’s 50th anniversary and the profound influence of Black culture, this immersive experience aims to encourage inclusivity and innovation.
TL;DR:
- Walmart and People of Crypto Lab (POClab) introduce “Cultureverse,” a compelling virtual tribute to hip-hop and black culture.
- Scheduled for September, the experience celebrates Hip-Hop’s 50th anniversary and supports black creators through inclusion and innovation.
- Walmart’s Black & Unlimited platform partners with POClab to create real-world impact by nurturing a new generation of culture builders.
Blockchain and Hip-Hop Legacies Unite at Cultureverse!
Known for their intersection of culture and technology, POClab has gained prominence since 2021. The brand has hosted initiatives such as #MetaPride, the world’s first Pride festival in the metaverse. Key partners such as The Sandbox, Animoca Brands, Gaingels and Tess Ventures have propelled their mission forward.
Launching on Spatial in September, Cultureverse is an interactive journey. It pays homage to hip-hop pioneers as it explores the evolving landscape, aiming to improve the accessibility of technology for black creators. This aligns with POClab’s commitment to highlighting marginalized communities and promoting change through digital connections.
Rock the Bells, the annual hip-hop music festival, and secret partners support the venture. Walmart, a major collaboration partner, is using its Black & Unlimited platform to expand the potential of black makers. By integrating custom programming and collaborations, Walmart strives to create impact in the real world. Moreover, it also stimulates the next generation of culture influencers.
Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, shares: “Cultureverse Introduces Walmart’s Black & Unlimited To The Virtual World, Inspiring Black Creators And Fostering Impact In The Real World.”
Culture fresh is not a lonely experience; it also means a movement. With a shared commitment to representation and inclusion, it embarks on a journey to inspire innovation. In addition, it celebrates the lasting impact of black culture on society.
Simone Berry, co-founder of POClab, sums up the sentiment, saying: “We are proud to introduce Cultureverse, celebrating the social impact of black culture. This partnership with Walmart’s Black & Unlimited aims to inspire a new generation and cultivate innovation.”
As launch approaches, Cultureverse also holds the promise of a transformative exploration of hip-hop’s legacy and the enduring influence of black culture.