Thumzup Media Corp. continues with plans to allow creators to host payments in Dogecoin (DOGE), as new data shows, the meme token has fallen in recent days even amid renewed institutional interest.
Related reading
Based on reports, the company’s strategy includes a $2.5 million loan to DogeHash for mining expansion, and a $7.5 million DOGE treasury position, while regulatory and adoption challenges still loom.
Thumzup prepares DOGE payouts
According to company-adjacent sourcesThumzup plans to offer Dogecoin as an alternative payout option, alongside fiat or other crypto choices, once pilot testing and legal reviews are complete.
The $2.5 million infusion into DogeHash Technologies is seen as a way to help scale mining capacity and cement a tighter corporate alliance through a potential share swap.
In public disclosures, Thumzup reports that he has 7.5 million DOGE and a portion of Bitcoin in his treasury as part of his broader crypto portfolio.
Thumzup is actively exploring and developing the integration of Dogecoin as an alternative payout mechanism for Thumzup app users.
Dogecoin’s speed, low cost, and community appeal make it a natural addition to Thumzup’s rewards ecosystem. 🐕
Dive into the press release:… pic.twitter.com/eyc1Nvq0Fr
— Thumzup Media Corporation (@thumz_up) October 15, 2025
DOGE Price Drops Amid Broader Weakness
Reports have revealed that Dogecoin has fallen by around 3% in the last 24 hours, bringing its price to almost $0.197. Over the past week, DOGE has fallen around 18%, making it one of the worst performing cryptocurrencies in the top 10.
At the same time, trading volume and market capitalization show that investors are still engaged, but sentiment is clearly under pressure. Some analysts warn that the volatility could discourage content creators from opting for DOGE payments unless stabilization tools or hedging mechanisms are put in place.
Market and Stock Reactions
The announcement of DOGE integration and mining investments led to mixed reactions. Thumzup shares rose modestly in after-hours trading, reflecting investor demand for a more diversified asset base.
Some crypto traders placed bids that pushed DOGE higher, although many remain skeptical about the execution risks. The bears appear to have had enough, one analyst said, suggesting some traders are seeing the recent downward moves as an opportunity. On the other hand, volatility and regulatory ambiguity can hinder broader adoption.
Related reading
Regulatory, implementation and adoption risks
Based on reports, Thumzup faces steep hurdles. Money transmission laws, tax regulations and anti-money laundering controls must be approved before the cashout functionality can be rolled out.
Technical integration is also a challenge: wallets, custody solutions, conversion to fiat and user protection all need to be built up. Even once all that is done, creators may lean toward stablecoins or cash instead of a volatile token.
Meanwhile, running and scaling a mining operation increases power costs, supply chain risks, and dependence on favorable network conditions.
Featured image from ICOBench, chart from TradingView