What are Pudgy Penguins? The Ethereum NFT collection and toy brand

Since the coverage of the coverage of the New York TimesPudgy Penguins have made a roller coaster ride. Originally a cute profile photo NFT collection, Pudgy Penguins pass the founder before she found the mainstream success, with licensed toys that landed nationally in the boards of Walmart and Target stores.

In the midst of the NFT tree in 2021, the collection and ecosystem of companions became the face of Web3, with millions of social impressions and explodes beyond the relatively small sector of crypto participants on X (previously known as Twitter).

Here is everything you need to know about pudgy penguins.

What are Pudgy Penguins?

A collection of 8,888 flightless Bird NFTs, Pudgy Penguins was first launched in July 2021, shortly after the launch sold out for a price of 0.03 ETH, or about $ 90 at that time, according to data from NFT -Price floor.

The collection was quickly attended and decorated the coverage of the New York Times In August 2021 after columnist Kevin Roose shared his experience In “Participate in the Huddle.”

In just a few months after the coin, the collection had a floor price, or the lowest assets on the market, of more than $ 6,000 NFT -Price floor. That prize would fall over the next six months to $ 1,000 amidst the reinforcement of NFT mania and some unrest within his community, which leads to the disposal of the founder and turning a leadership.

All change at the top

Restlessness in the Pudgy Penguins community grew partially during the first months of 2022 because of the criticism of the founder of the project, Cole Villemain, who goes through Coletherum on X.

Allegations of mismanagement And more led to distrust between the founder and the community.

As the team became louder and louder, the project held a community mood that led to the removal of Villemain and takeovers from the community.

One offer came from Luca Netz from Netz Capital, who in January 2022 publicly offered around $ 2.5 million or 750 ETH.

Months later that offer was accepted and Netz bought the project And his intellectual property for the amount, tweeting that he ‘looks forward to spreading love’.

After the acquisition of Netz, the Pudgy Penguins The floor price returned quicklyJump from around $ 4,300 on the day of the announcement to $ 8,900 three days later.

Under new leadership, the project quickly installed a new route map and the journey to settle as a leading NFT project.

Pudgy Penguins: From NFTs to Toys

One of the first major initiatives led by the new leadership was the launch of a Pudgy toy line.

The project announced its intentions to work with PMI Toys in July 2022, for which the Pudgy Penguin NFTS licensed through his Overpow Project, which means that holders can benefit directly from the use of their Pudgy NFTs in commercial efforts such as physical toys.

The first toy line was launched in May 2023 and could be purchased directly on Amazon, But it later expanded with large retail partnerships with WalmartTarget, Walgreens and more.

Only a year after the rollout had Pudgy Toys sold more than 750,000 unitsAccording to the company, which yields more than $ 10 million in the process.

Build the Pudgy Penguins brand

Since Netz took over the Pudgy Penguins, they have been working hard to reach as many eyeballs as possible around the world and spread the brand.

An important focus for pudgy penguins is in growing its social media channels to reach more consumers. The project already had there 100,000 Instagram -followers in July 2022, but since then it has that consequence 1.7 million From January 2025 they gained more than 39 billion GIF shares, according to data from Giphy.

Attempts to further encourage the brand were stimulated when it $ 9 million picked up in 2023 shortly after signing with Talent Agency WME.

Since that time it has also continued with collaborations with brands such as PEZ” CD CastellonAnd Last crumb (as well as MYRIADThe prediction market of DecryptThe parent company Dastan).

Pengu: The Pudgy Penguins token

In November 2024, the project announced that it would launch an ecosystem smoking on Solana as a way to better coordinate stimuli between the brand and its fans. The Pengu -tok Was due for Pudgy Penguin NFT holders and a wide range of other Web3 communities and active crypto participants.

The token was launched in December 2024 and granted holders of Pudgy Penguins NFTS with 1.7 million Pengu tokens, worth more than $ 100,000 at the token’s all time high As included by Coetecko.

Beyond Pudgy Penguins: The other NFTs

It is not only “Big Pudgys” that form the Penguin NFT ecosystem.

Lil Pudgys

The Pudgy Penguins -Ecosystem grew for the first time with the launch of Lil Pudgyys.

A companion was free for free for each of the 8,888 Pudgy Penguins NFTs, with another batch of Lil Pudgys that were for sale to the general public for a total of 22,222 smaller versions of the original NFT.

In January 2023, the “Cross-Chain” collection went as part of the partnership of the project with interoperability platform Layerzero. Holders were able to transport their Lil ‘Pudgyys via a bridge in an attempt to expand the Penguin IP.

“By enabling the Lil Pudgys, we set up the Pudgy Penguins-ecosystem to reach millions of people,” the project written.

Lil Pudgyys can bridge Ethereum Mainstje to Arbitrum, Polygon or Binance Smart Chain.

Pudgy Rods (Rogs)

Pudgy Staven are a collection of fishermen rod Nften who were gifted to Pudgy penguin holders in 2021.

The collection was initially called ‘Pudgy presents’, but later changed to Pudgy Staves after fish staves were hatched from the eggs that previously populated the metadata for the NFT’s.

The mismatch of fishing bars come out of an egg Was confused by the community and added to the tension between the founder and participants in ecosystem that arose at the end of 2021.

Since that time, the bars have found their house as the third NFT in the Pudgy Hierarchy, so that holders offer similar benefits such as those of the original Pudgys, such as a pengu -token claim, albeit on smaller scales.

The Future of Pudgy Penguins

Although the project already has great achievements under its belt, Netz has big plans for the project in the future.

The parent company of the project, Igloo Inc., actively expands Pudgy World–A web3 playground and storytelling universe that houses mini-games and adjustable penguins with a direct link to Pudgy Toys, which offer a QR code to get new users on board.

Beyond Pudgy World, the project is also working on Pudgy Party, A mobile generous game that was built together with mythical games.