In August 2024, NGRAVE– a Belgian company that is a leader in blockchain security and designs and produces advanced hardware and software solutions – integrated Changelly’s exchange API into its mobile app. Today, less than a year after launch, the swap feature delivers consistent revenue growth and supports NGRAVE’s long-term product vision.
This case study first appeared in Coinpedia’s coverage of NGRAVE’s swap growth and was subsequently mentioned on Binance Squarewhere collaboration was highlighted as a standout example of API-driven performance.
Most important results at a glance
- Completed transactions: +400% within 3 months of launch
- Total swap volume: $47 million as of August 2024
- Revenue impact: 30% of NGRAVE’s total business turnover
- User activity: +30% increase
- Bounce rate: −15%
From product feature to revenue driver: 30% of total company revenue
What started as a value-added function quickly became a source of business revenue. Today, 30% of NGRAVE’s total business turnover comes directly from swap transactions, made possible through the integration with Changelly.
This shows that even in a hardware-focused company, embedded services can drive sustainable growth. With no custody risk and no off-platform exposure, Changelly’s API-powered swap flow fits seamlessly into NGRAVE’s mission.
Completed transactions: +400% growth in 3 months
In the first quarter after launch, the number of completed swaps per month increased grew by 400%. This sharp increase indicates that users quickly embraced the in-app swap experience, especially when it came with the high-quality security they expect from NGRAVE.
For a user base built on caution and sticking with it for the long haul, such a rapid change in behavior underlines the demand for reliable, in-wallet utility.
Drive engagement: +30% user activity, −15% bounce rate
Since integrating Changelly, NGRAVE has a 30% increase in overall user activity. More and more users not only open the app, but also stay, use features and perform meaningful actions.
The bounce rate decreased by 15%indicating that users who once opened the app without completing trades are now more likely to find what they need and continue trading on it. It’s a clear sign that the built-in swap functionality has improved the overall user experience, especially in a security-focused environment where trust is critical.
“Changelly has consistently delivered reliable, timely support to our users. At NGRAVE, our mission is to provide a secure, seamless experience, and Changelly’s swap services have helped us deliver on that promise.”
—NGRAVE representative
Swap volume reaches $47 million, powered entirely by Changelly
Every swap performed through NGRAVE since August 2024 is powered by Changelly’s API. This single integration has been completed 100% of NGRAVE’s in-wallet swapsgood for more than $47 million in terms of transaction volume.
The main assets exchanged include BTC, ETH, XRP and SOLa mix that reflects the preferences of NGRAVE’s investor base. These are long-term, high-security users who expect reliability and value.
“A reliable API allows companies to scale without rebuilding the wheel. It’s the fastest way to expand features and generate additional revenue while staying true to the core products.”
—Zifa Mae, head of product at Changelly
Building together: co-marketing in action
The partnership did not stop with integration. Both teams actively promoted the launch through coordinated campaigns.
- NGRAVE has reached its users with direct emails, social media updates and a Cointelegraph media campaign. A limited-time promo with a 0% discount gave early adopters a good reason to try out the new swap feature.
- Meanwhile, Changelly has been highlighting the partnership on its blog with more than 1.5 million monthly readers, in its newsletter and through wallet listings. An X (Twitter) giveaway and exclusive hardware discount provided additional incentive and brought both communities together.
This co-marketing synergy has helped increase user awareness and drive swap adoption since launch.
Final Thoughts: A safe integration that delivers results
The collaboration between NGRAVE and Changelly shows that safety and growth can go hand in hand.
By embedding a trusted API that aligns with its mission, NGRAVE has delivered more than just new functionality: it has reshaped the way users interact with their wallets. It also created a stable revenue stream, improved engagement and positioned itself for further expansion.
This case highlights the long-term value of choosing the right infrastructure partner. When the technology is reliable, the support is responsive, and the experience is seamless, users respond – not just with confidence, but with action.
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Disclaimer: Please note that the content of this article is not financial or investment advice. The information contained in this article is solely the opinion of the author and should not be considered as trading or investment recommendations. We make no guarantees about the completeness, reliability and accuracy of this information. The cryptocurrency market suffers from high volatility and occasional random movements. Any investor, trader or regular crypto user should research multiple points of view and be familiar with all local regulations before making an investment.